The Investment Company Institute created a new organization to educate and engage multiple generations on the benefits of investing. They had two challenges: to get older generations to be proactive in combating restrictive regulations and engage younger audiences to learn more about investing, specifically mutual funds. We developed a brand and assets that are both youthful and adaptable while also attractive and non-abrasive to older investors.

Creative Direction: Meg Kilgore
Branding: Marcus McVey
Modular Illustration System: Elaine Knox